Client guides

How to work with your editing and rewriting advisor to give your content maximum persuasive bang for the buck.

Informing and persuading decision-makers

Research shows several things we can do to help decision-makers take action. The most important one: focus a document on setting out and memorably illustrating its most important messages.

10 tips to simplify your messages in 2024

Try some of these quick ideas for making messages easier for more people to understand.

Maximise impact with persuasive key messages

To truly persuade audiences, we should put key messages at the heart of our writing and editing strategies. These key messages should be the pieces of your report most likely to stick in people's memories.

Executive summary guide: the report most people will read

For many people, a report's executive summary is all they will read. This guide will help you make it the most useful summary that it can be.

Rework and rewriting can transform your work

Whatever content you're creating, it probably needs reworking before it will really sing.

Elements of report-writing: your report needs 5 types of content and 5 mindsets

Reports are made up of a series of elements. We'll create better reports when we understand what each element can do for our audiences.

Explain your content project to editors and authors: the Project Start Worksheet

When you put us to work, we'll want to know what your task is. Here's how to spell it out better.

The really simple guide to web content management systems

Our own guide to what a content management system really does.