Client guides

How to work with your editing and rewriting advisor to give your content maximum persuasive bang for the buck.

Informing and persuading decision-makers

Research shows several things we can do to help decision-makers take action. The most important one: focus a document on setting out and memorably illustrating its most important messages.

10 tips to simplify your messages in 2024

Try some of these quick ideas for making messages easier for more people to understand.

Maximise impact with persuasive key messages

To truly persuade audiences, we should put key messages at the heart of our writing and editing strategies. These key messages should be the pieces of your report most likely to stick in people's memories.

A persuasive executive summary offers 5 types of insight

This guide sets out how an executive summary can persuade its audience to act on a report – including the five types of insight you should offer, and the five elements you should include.

Rework and rewriting can transform your work

Whatever content you're creating, it probably needs reworking before it will really sing.

Assembling the persuasive elements of a strong report: 5 types of content and 5 mindsets

Strong, persuasive reports are built from five key elements, using five key mindsets. We'll create better reports when we understand what each of these does for our audiences.

Explain your content project to editors and authors: the Project Start Worksheet

When you put us to work, we'll want to know what your task is. Here's how to spell it out better.

The really simple guide to web content management systems

Our own guide to what a content management system really does.